Another year has come and gone, and what a year it has been! 2020 has presented many challenges, but it has also presented the opportunity to count our blessings and express gratitude. Before you say goodbye to 2020 and hello to 2021, take a moment to manifest what you want the next year to look like in both your [ Read More ]
June 1, 2020 Thoughts by Sara Wiggershaus, Client Services Manager Today Aileron is opening our doors (granted, in a much different, limited, and nuanced way) for the first time in more than two months. It’s a day we’ve been looking forward to for weeks, and one we’ve been planning for since we initially closed our building back in March. [ Read More ]
April 29, 2020 Thoughts by Kristen Rhoads, People Engagement Manager If you play a hand in leading culture development for your organization, you may also be feeling like this time is one of the most dynamic, interesting, and some days, terrifying times in your career. On any given day, I myself have felt a mix of all of those [ Read More ]
April 17, 2020 Thoughts by Joni Fedders, President of Aileron Although highly unnatural, quarantine is starting to feel normal. Our team at Aileron has gotten in a virtual groove, my family has found ways to connect that don’t require physical togetherness, and my emotional rollercoaster is starting to level out. The past week has been a calming, unburdening, very [ Read More ]
March 30, 2020 Thoughts by Joni Fedders, President of Aileron It seems like reality is setting in for many of us in week two of quarantine. Staying indoors, spending time apart from the people we love, and interacting with team members through a computer screen doesn’t necessarily feel good, but it’s becoming more accepted. Settling into this new normal [ Read More ]
June 1, 2020 The Next Normal: Reopening Aileron’s Campus Thoughts by Sara Wiggershaus, Client Services Manager Today Aileron is opening our doors (granted, in a much different, limited, and nuanced way) for the first time in more than two months. It’s a day we’ve been looking forward to for weeks, and one we’ve been planning for since we initially [ Read More ]
March 23, 2020 Thoughts by Joni Fedders, President of Aileron The past couple of weeks have been filled with ups and downs. Unfortunately, there’s no rulebook or blueprint for how to navigate a global pandemic, rapidly shift how you operate your business, and lead your team through mass, unprecedented, totally unexpected change. I’m feeling the pain. I’m struggling with [ Read More ]
Uncertainty is one of the most panic-inducing emotions for any business owner. In a climate of fear, anxiety, and unpredictability, you may not be able to see the light at the end of the tunnel – and you’re not alone. Business leaders everywhere are feeling this same feeling, and facing the same question: Where do we go from here? [ Read More ]
“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” – Joe Lazauskas and Shane Snow, “The Storytelling Edge” How many times have you been victim to a boring presentation that’s accompanied with dull data [ Read More ]
A common phrase at Aileron is, “A lot happens in an Aileron week.” You can only imagine what happens in six months. In this post, Aileron’s Assistant Brand Manager Megan Hershberger shares what she’s learned since joining Aileron in May of 2019. Nothing Is More Powerful Than Community. Growing up in a small town, I was automatically born into [ Read More ]
Most of us never think about the strategy a company has, we just know whether it appeals to us or not. But it’s not hard to identify what a given business’s strategy is. Consider the McDonald’s strategy. Their goal is to sell fast food to make money, but their strategy is clear. It says, “We are going to be [ Read More ]
If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of customers you don’t serve should also be part of your overall strategy. Challenge yourself to answer these questions: When was the last time you gave up a short-term win [ Read More ]
